THIS IS THE LAST TIME I'LL BE OFFERING THIS COURSE LIVE!
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“With Julie’s support, I landed my first major brand campaign with Coach! Since Beauty EntrePROneur, I developed my skills for editorial shoots. Every new skill has led me to paid social media partnerships with a major professional gel brand. Julie builds the individual for any job in the most smart and innovative way possible.” – LaTara Haye, @tipsxtara
“This CAN’T Possibly be All There is to it… Right?”
I see you, beauty pro – you’ve worked hard to get where you are. But somehow, you can’t shake the feeling that “this can’t be it!”
You didn’t pour countless hours into perfecting your artistry just to work your way up to “salon owner.” Not that there's anything wrong with that, but…
😞 The hours you’re dedicating to running things are taking away from the time you’d rather spend relaxing on the beach or booking that overdue spa appointment.
😞 Your skills exceed the day-to-day projects your current clients are tasking you with, and you know your work deserves to be on bigger stages – like the runways of New York Fashion Week.
😞 You’re ready to aim for the stars, but you don’t know how to cross the velvet ropes that lead to A-list gigs and high-fashion opportunities with L’Oreal, Chanel, Gucci, Vogue, and more… even if you did have an all-access pass, surely the industry’s already saturated, right?
You know there’s so much more for you out there, but you just don’t know how you’ll get what you want…
That’s Why I Can't Wait to Introduce you Beauty EntrePROneur™!
What if Your Career Took a Turn for the Better, Bringing You…
⭐ Opportunities to build an iCal full of VIP and celebrity clients seeking your high-end services for house calls, red carpet events, and world tours.
⭐ Seeing your work on billboards across the world for campaigns with Coach, Prada, Apple, and so much more.
⭐ The freedom to say “no, thank you” to projects that don’t excite you or fit your growth plan – because you’re free from the feast and famine cycle of accepting any old job, just for a paycheck.
⭐ Networking opportunities of other industry insiders who will recommend and refer you for countless aligned gigs.
⭐ Representation from a top tier agency – booking you for the coveted jobs that you once thought were highly elusive and impossible to get.
All Of This is 100% Possible – It’s Why I Created My One-Of-A-Kind Pro Beauty Business Blueprint So You Can Stop Daydreaming About the Above and Start Living it Instead!
Beauty EntrePROneur™ Training
An 8-week program that’ll elevate your beauty business to new, in-demand, profitable heights.
This isn’t a fluff-filled course that promises you the world but delivers dust. It compiles over 15 years of my personal experience working my way into the world of luxury campaigns, leading shows at both New York Fashion Week and Paris Fashion Week, and being the go-to nail professional for celebrities like Jessica Chastain, Emily Blunt, Pink, Camila Cabello, Joe Jonas, and many more.
Most importantly, I know my process is repeatable. Meaning I know that my strategies will get you the results you desire.
So, what is Beauty EntrePROneur™ anyways?
Beauty EntrePROneur™ (or BPRO for short!) is an 8-week training program for beauty artists who are tired of working for someone else - to grow beyond working as an assistant, and find VIP and celebrity clients of their own.
Beauty EntrePROneur™ teaches you how to get out of your own way, create a solid plan for your future as a leading beauty professional, and lead you into success that you've only dreamt about... until now.
By the end of the program, you’ll…
- Have your personal brand solidified to make you a magnetic, memorable artist that stands out in a sea of other beauty pros
- Know the ins and outs of a photo shoot and how to be the assistant that everyone wants to hire
- Gain the confidence to show up on set prepared with your perfectly-packed professional kit
- Know how to study your references and put together a professional mood board to be every photographer's favorite artist
- Learn how to approach and work with VIP's, celebrities and people who are in the public eye in a respectful manner
- Be educated on and get the rates you know you deserve with confidence
- Know how to approach an agent about representation and what you need to say and have to get signed
- and so much more!
"The tools Julie's class has given me will literally hit the "fast-forward" button on my career."
Britt - @britts_nail_bar
"Today, I enjoy a healthy balance between building my career, opportunities, family and a daily healthy routine."
Vanessa, - @vacana_nails
Here’s your pro beauty business blueprint mapped out for you...
MODULE 01
THE BLUEPRINT TO YOUR MAGNETIC BEAUTY BRAND
*NEW IN 2024: Implementing A.I. to Save You Time
NEWS FLASH: Building a memorable, magnetic brand that turns heads is no longer just an option – it’s a necessity. Especially if you want to attract A-list clients and high profile opportunities as a beauty professional. This module is all about building your brand kit in an easily-digestible and implementable way. You’ll walk away from this first module with a new or refreshed brand kit, along with a toolkit of actionable ideas on standing out to your ideal clients.
In this module, you’ll learn:
- The difference between branding and marketing (and why you need both)
- How to discover your one-of-a-kind visual identity
- How to easily create your brand kit on your own
- How to get gorgeous and affordable branding images taken
- Marketing to find your niche in the beauty industry to set yourself apart
- How to finalize your brand kit & solidify your brand identity
- Optimizing your IG so those dreamy clients find you ASAP!
"I feel like I found the cheat code with this course! Thank you Julie!"
Stephanie, @stcrea_studio
MODULE 02
BEHIND THE SCENES SECRETS AS A FREELANCE BEAUTY PRO
I totally get it – working in the high-profile beauty industry can feel elusive and mysterious. And if you don’t have an “in” - you feel lost. This is where I unclip those velvet red ropes, bringing you behind the scenes with me and reveal the unwritten secrets of creating high-profile success.
In this module, you’ll learn:
- The unspoken rules and best practices for working on set, ensuring you're always one step ahead.
- Ways to master the art of securing and excelling in test shoots, a key step in building your reputation and portfolio.
- To discover the essential do's and don'ts when working with high-profile clients, so you can deliver top-tier service every time.
- Clarity on how to confidently set your on-set rates, with insights into what different jobs typically pay.
- Set etiquette they don't teach in school, including how (and when) to ask your talent for a BTS pic (and when not to)
- Kit curation and set up, complete with detailed shopping list to stock up and stay prepared
- BTS lingo to know and who's who on the call sheet
- PLUS! How to identify genuine emails from celebrity publicists, with real examples to help you avoid scams.
"I would have never known what steps to take without this course."
Tina, @thepopstarnails
MODULE 03
LEARN HOW TO BE THE ASSISTANT EVERYONE WANTS, TO BOOKED SOLID
Before we run, we need to learn how to walk in confidence. Unlock the secrets to becoming the go-to assistant every lead artist dreams of. In this module, you'll master the unspoken protocols and insider tips that elevate your assisting skills from day one. Whether it's perfecting the art of packing and unpacking on set, or knowing when to step in and when to step back, this lesson is your fast-forward button to becoming indispensable—and soon enough, you'll be the one booked solid.
In this module, you’ll learn:
- How to find artists to assist and what to say to them to show your interest
- The unspoken rules of working on set to ensure you’re in sync with the lead artist.
- When to speak up, when to listen, and how to communicate proactively to stay one step ahead.
- Anticipating the lead artist's needs and prepping in advance to keep the day seamless and stress-free.
- How to build trust to create strong working relationships with lead artists and other team members to become their trusted right hand.
- PLUS how (and whom) to invoice as an assistant
"Julie boosted my confidence in working with clients and increased my prices!"
Sofie, @sofierothnails
MODULE 04
FROM REFERENCES TO REALITY: STUDYING REFERENCES AND CREATING A MOOD BOARD
Get those creative juices flowing and let’s have some fun! Working with references and creating a mood board is a daily occurrence when on set for ad campaigns, commercials, film, print, music videos, and more. It’s crucial you know how to pull references, and make and read a mood board to stand out from other artists.
In this module, you’ll learn:
- Ways to effectively study and interpret your references to ensure you arrive to set fully prepared and aligned with the creative vision.
- A timeless list of iconic films that will serve as a rich resource pull inspiration from for years to come
- How to create compelling mood boards that bring your ideas to life and communicate your vision clearly to clients and teams.
- Get a head start on understanding the process – something that will set you up for success way in advance
- PLUS, you'll walk away from this module with a real mood board to present for your next shoot!
"Julie is kind and generous. She is detailed and gives realistic examples during class."
Taylor, @thenailtender
MODULE 05
BUILDING A STAR-STUDDED CLIENTELE: SECRETS TO WORKING WITH VIP & CELEBRITY CLIENTS (RESPECTFULLY)
You thought you could show up, keep chill and act like your celebrity client is just a normal person? Think again. You can be the best beauty professional in the world, but knowing how to handle their unique needs and the things that can arise when working with VIP talent is a must to keep them happy and on schedule.
In this module, you’ll learn the 3 phases: Prepare, Who to Target, and The Outreach:
- Exactly where to find celebrity & VIP clients, no matter if you live in a small Midwestern town, or a large metropolitan city
- Identify the key people to reach out to within a celebrity’s circle to increase your chances of securing high-profile clients.
- The art of effective communication to VIP clients' teams, ensuring your message stands out and you get the response you want - they want to hire you!
- Exactly what to say and how to act respectfully — and what never to say or do — when working with VIP's & celebrities to build their trust and rapport.
- Insider knowledge on what to expect when working with celebrity clients, from unique requests to high-pressure situations, so you can handle everything with grace and professionalism.
"I was fully booked at the end of the course and raised my prices from $60 to $90-$110."
MODULE 06
WHAT EVERY BEAUTY PRO NEEDS TO KNOW ABOUT RATES & AGENCY REPRESENTATION
Money and rates have always been a taboo topic. It’s one of the things what keeps this mysterious world of high-end beauty so difficult for newcomers to break through. But not anymore! Together with my agent, we’re going to change that notion. We’ll share with you how to become a beauty agency’s #1 pick and chat through topics related to money, such as invoicing, and the biggest hush-hush question of them all – “what’s your rate?”
In this module, you’ll learn:
- How to set your rates strategically, with different rates tailored for various types of jobs, ensuring you’re compensated fairly.
- The essential questions to ask that will help you determine and negotiate your rates in any situation.
- Get a clear understanding of what an invoice should include, how to create one that’s professional, and tips for ensuring you get paid on time.
- Insider knowledge from a chat with my agent about what agencies seek in an artist before offering representation, and how you can stand out.
- How to break the taboo around discussing rates and money with confidence, ensuring you’re always ready to talk numbers without hesitation.
"I’m so confident now that I’ve even boosted up to 1st chair in my salon! I’m so excited for the future"
– AJ CLAAR, @COLOREDOUTSIDETHELINES
But don't take my word for it...
Here's what a few of my grads have had to say 💗
Class & Live Call Schedule
Sunday, September 29 - Module 1 drops - "The Blueprint to Your Magnetic Beauty Brand"
Sunday, October 6th - Live call #1
Sunday October 13 - Module 2 drops - "Behind the Scenes Secrets as a Freelance Beauty Pro"
Wednesday, Oct. 16th - Live call #2
Sunday October 20 - Module 3 drops - "Learn how to be the Assistant Everyone Wants, to Booked Solid"
Sunday October 27 - Module 4 drops - "From References to Reality: Studying References & Creating a Mood Board"
Wednesday, October 30th - Live call #3
Sunday, November 10 - Module 5 drops - "Building a Star-Studded Clientele: Secrets to working with VIP & Celebrity Clients (respectfully)"
Sunday November 17 - Module 6 drops - "What Every Beauty Pro Needs to Know about Rates & Agency Representation"
Wednesday, November 20th - Live call #4
*Please note, while every effort will be made to keep the exact above schedule, some shifts may be neccessary with advance notice. All modules and calls will be recorded and uploaded to your library.
And Because I’m 100% Committed to Your Success, I’m Gifting You A Vault Full of Bonuses for FREE, Including…
BONUS MODULE 1
VIP Mobile House Calls & Hotel Visit Services (Value $497)
There’s being professional in a salon job, and then there’s being professional for VIPs and prestigious job opportunities. This module gives you the exact steps to handling yourself properly for these VIP Experiences - stuff they don’t teach in school. I’ll show you how to conduct your business in a way that keeps your A-list clients happy, how to navigate a tricky situation, how to elevate your already professional services to surpass the standards of the stars, and so much more…
In this module, you’ll learn:
- The VIP Experience and how you can recreate it for your A-list clients
- The exact verbiage you should use as a VIP Beauty Pro
- How to book, handle, and execute house calls and hotel visits for high-end clients
- Secrets of what to expect during these VIP house calls and hotel visits
- How to price and set your rates accordingly
- Safety tips and protocols when you visit a stranger’s home
BONUS MODULE 2
Building Credibility Through Social Media and Public Relations (Value $497)
You’ve earned your stripes in the beauty world, now it’s time to establish that public-facing credibility with beauty editors.
In this bonus module, you’ll learn:
- What is credibility and why it is so important to build as a beauty pro
- How your public credibility will bring in higher rates, more aligned clients, and more freedom in your projects
- The 3 major different types of press and which ones are right for your business
- More ways to build undeniable credibility and trust in your brand
- Negotiating terms and agreements for social media partnerships
BONUS TRAINING:
What Beauty Editors Want: Repost Strategies Training (Value: $147)
Featuring some of the beauty industry’s top beauty editors and journalists of publications like Cosmopolitan, Byrdie, Refinery29, TheZoeReport, POPSUGAR, and iconic nail brand CND, this in-depth training will show you proven strategies to build undeniable credibility, making your mark on the beauty industry.
BONUS GIFT:
My Plug-and-Play Editable Brand Kit and Invoice Templates (Value: $94)
Your brand kit contains the identity of your personal beauty brand all in one place. In other words, it is the brand bible in which you need to refer when designing your website, social media posts, and so much more. It’ll also ensure your whole team is on the same page. Plus you'll also receive my invoice template - never worry about leaving something important off your invoice again.
BONUS GIFT:
Julie K Nail Art Goodies (Value: $50++)
Giving is my love language! It’s why I’ll be gifting you some goodies, like my proprietary Nail Art Design Book along with other gifts from my e-commerce site, julieknailart.com. You may get some more beauty gifts along the way too… wink ;)
PLUS... Drumroll Please...
PLUS!!!
EXCLUSIVE BONUS: The opportunity to secure a spot on Julie's referral list for sought-after jobs on photo shoots, private VIP clients, and special events!
After completing every assignment and module of the Beauty EntrePROneur™ program, you’ll unlock an exclusive, powerful bonus – the opportunity to be added to my referral list for jobs*. This turns those dreamy opportunities into your real, waking life.
*Passing the hands-on test will be required for referrals.
The VIP Waitlist Opens September 24th!
WHAT YOU'LL GET:
💕 Beauty EntrePROneur™ with 6 on-demand modules and lifetime access (Value $3,297)
💕 4 live coaching calls for you to ask questions and get answers fast! (Value: $1,997)
💕 1-year access to the members-only Facebook group where you can network with other beauty pros on the same journey (Value: $397)
💕 Resource vault: Get a detailed list of suppliers, professional discounts, Julie's recommended products, and more (Value: $197)
💕 BONUS Module 1: VIP Mobile House Calls and Hotel Visit Services (Value: $497)
💕 BONUS Module 2: Building Credibility Through Social Media and Public Relations (Value: $497)
💕 BONUS Training: What Beauty Editors Want: Repost Strategies Training (Value: $147)
💕 BONUS Gift 1: 100 Hooks to boost your beauty business’ views on social media (Value: $47)
💕 BONUS Gift 2: Editable Level Up Career Journal to help guide your path to success (Value: $47)
💕 BONUS Gift 3: Editable invoice template for easy, professional payment between you and your clients (Value: $47)
💕 BONUS Gift 4: My plug-and-play, easily editable brand kit template (Value: $47)
💕 BONUS Gift 5 : My proprietary Nail Art Design Book and other goodies from my retail site, julieknailart.com (Value: $50 and up)
💕 PLUS - GRADUATION BONUS: Students that complete all assignments are gifted a selection of products for their kits, hand chosen by me (Value: $500 and up)
💕 AND - EXCLUSIVE BONUS! The opportunity to secure a spot on Julie's referral list for sought-after jobs on photo shoots, private VIP clients, fashion week, and special events! (PRICELESS)
After completing every assignment and module of the Beauty EntrePROneur™ program, you’ll unlock an exclusive, powerful bonus – the opportunity to be added to Julie's referral list for jobs*. This turns those dreamy opportunities into your real, waking life. *Passing the hands-on test will be required for referrals.
We're behind you 100%!
The Beauty EntrePROneur™ Guarantee
I am SO sure that you will love this training, that you'll get a 72 hour, no-questions asked full-refund if you are not absolutely delighted.
So, pour over Module 1 and if you don't think it's for you, just let us know, and you'll get all your money back!
After the 72 hours is up, there will be no refunds given for any reason - that's how well I know this works!
WELCOME, FRIEND!
Hey, Julie here!
I am an NYC nail professional who is obsessed with giving the nail and beauty industry a better name, and that starts with education. I have over 20 years of actual, real nail experience (and yes, I still see clients in my Manhattan atelier) and my regular celebrity clients include Jessica Chastain, Emily Blunt, and P!nk, plus campaigns for brands like Gucci, CND, OPI, Essie, Chanel, Gucci, LeVian, Tiffany & Co and Lemme.
NYFW is part of my DNA and I have been a lead artist backstage for over 15 consecutive years and nearly 80 major shows like Christian Cowan, Oscar de la Renta, Thom Browne, Libertine, Rodarte, and The Blonds. My clients have starred on Broadway and walked red carpets at every major awards show. My manicures have held statuettes from the SAG's, Emmy's, Golden Globes, and more than one Oscar.
Previously teaching in-person, the requests to help fellow beauty professionals with their business mindset and entrepreneurial skills skyrocketed in 2020, but there was one problem: there was only one of me.
So I decided to go digital and create my virtual classroom. In 2022, I launched Nailpreneur®️ to only sell out 3x. I was hearing that what I taught was relevant to other beauty pros too (all part of my plan ;) so Beauty EntrePROneur™️ was born.
With over 15 years of teaching experience, I have testimonials to prove my student's incredible successes with landing A-list celebrity clients, notable ad campaigns, signing to major agencies, launching new branding, significant rate increases, paid social media partnerships, and more.
Are you the next success story? Welcome to Julie K Nail Academy: Where Mentoring + Beauty Meet.
I'm so glad you're here.
